Sales leadership · Real estate teams
Hands-on growth strategy, sales leadership, and operations for real estate teams. Eric and Adam work alongside your leadership—with TRU HQ supporting the work.
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TRU
Who gets the lead. How they follow up. Where the conversation stalls. We work alongside your leadership to improve the decisions, habits, and systems that turn opportunity into business.
What we take on ↓Selected client results
One brokerage. More closings and more agents meeting the top-performer threshold.
Zillow Preferred · Brokerage growth
Monthly closing averages reported during the February 1–September 1, 2026 assessment period.
Zillow Preferred · Agent development
The same brokerage, assessed February 1–September 1, 2026.
An agent with a predicted conversion rate of at least 4.5%, measured over the trailing six months. This is a predicted rate, not an actual closed conversion rate.
A separate team · Zillow Preferred launch
From 1 in March to 9 in August 2026. TRU joined in March. Monthly contracts signed shown below.
New Zillow Preferred team
First month
8 transactions
14 ZHL pre-approvals
Results supplied by TRU from individual client engagements. Client identities withheld. Results vary by team and engagement.
TRU HQ supports the work
Pulse brings activity into view. Coach organizes the evidence for review. Rep gives agents a place to practice.
The software supports the engagement. Eric helps leadership decide what deserves attention and how to work on it.
Review lead routing, pipeline activity, and follow-up.
Examine the relevant conversation before deciding what to coach.
Turn the observation into a specific coaching conversation and practice.
One completed report contained one outbound text and returned zero coaching items. That does not establish good or poor performance; it means there was too little evidence to coach from.
Anonymized report, August 28–September 3, 2026.
What we take on
Strategy matters when it changes what happens in the business. We help connect the plan to the agent, the conversation, and the follow-through.
Manage lead platforms, routing, agent capacity, and expansion plans. We help teams work the opportunities they receive, including realtor.com and Zillow Preferred buyer and seller leads.
Call review, objection handling, role-play, and buyer and seller processes. Give coaching a specific behavior to improve.
CRM adoption, pipeline management, follow-up standards, and performance reviews. Establish clear expectations and return to the work.
Strengthen onboarding, coaching systems, and leadership meetings. Our experience spans teams of 5–8 agents through onboarding redesign for a team of 80+.
How the work connects
Look at opportunities, capacity, and execution.
Coach the behavior or improve the operating process.
Return to the work, assess progress, and adjust.
The people behind the work
We bring a combined 14 years of experience in the Zillow Preferred space, working with high-performing real estate teams and the leaders behind them.
Our work spans onboarding, accountability, and standard operating procedures; agent development and conversion; and the decisions that shape a healthy business—from recruiting and agent splits to profitability, lead-source strategy, and marketing opportunities.
Eric and Adam both support leadership development. Eric brings a focus on operations, and Adam brings a focus on agent development. Together, we help teams build the structure, training, and follow-through to make the most of Zillow Preferred and their other lead sources.
Meet us in a consultation ↗
Leadership development & operations
Leadership development & agent development
Start with thirty minutes.
Bring the part of your team’s operation that feels hardest to get your arms around. We’ll talk through where support would help.
Book a consultation ↗